First Gulf Bank Launches First Ferrari Credit Card In Middle East & Africa
Card launched in two categories, Signature and Infinite
First Gulf Bank (FGB), one of the major leading banks in the UAE, launched the first-ever Ferrari credit card in the Middle East and Africa.
In partnership with Visa, two categories of the new credit card are available to customers – Signature and Infinite – both offering a variety of privileges and services to provide Ferrari fans with access to a world of Ferrari experiences.
For the first time in the UAE, the Ferrari Signature Credit Card provides its cardholders with an opportunity to win through monthly, semiannual and annual draws, which will be held under the supervision of the economic department. These include exclusive Ferrari experiences with a GT car on a weekend of their choice, a chance to attend Ferrari Challenge Races in Europe and/ or win a luxurious stay in Rome with an exclusive invitation to visit the Ferrari factory and museum in Maranello, Italy.
The card also offers its fans exclusive deals on the official Ferrari online store in addition to a 21% tax waiver. Cardholders can also enjoy a complimentary membership to the Scuderia Ferrari Online community all year round.
The Ferrari Infinite Credit Card offers customers double the chances to win the same benefits. It also provides exclusive offers on hotel bookings globally with hotelclub.com, access to global airport lounges, Harrod’s Black Tier Membership, complimentary multi-trip travel insurance (up to a value of USD 1 million), complimentary upgrade to premium admission at Ferrari World Abu Dhabi and Yas Waterworld, and Buy 1 Get 1 offers at Vox Gold Cinema. Infinite cardholders will receive an “Official Ferrari Classic Cap” once AED 10,000 is spent on the card.
Cardholders have the privilege to select loyalty programs of their choice First Rewards or First Miles, and redeem against official Ferrari merchandise, travel services, or travel on any airline around the world.
Commenting on the launch, Andre Al Sayegh, CEO of FGB, said: “Ferrari was recently voted as the world’s most powerful brand by Brand Finance, and it is a globally-renowned brand with passionate fans in both the Middle East and Africa. The FGB Ferrari Credit Card has been specially created to meet the needs of our customers while providing them with a range of exciting and innovative benefits that tap into their passion.”
Girish Advani, Head of Cards at FGB said: “As part of our commitment to ensuring that we provide the best services to our customers that mirror their interests and needs, we partnered with Ferrari to provide new credit card benefits. The Ferrari Signature product is another innovative offering from FGB and the first of its kind in the region.”
Marcello Baricordi, General Manager for Visa UAE, stated: “As the leading global payments company known for our customer innovations, we seek to partner with other leading players who share the same values. When First Gulf Bank approached us with their idea to create a credit card especially aimed at Ferrari fans we were enthusiastic to be part of an innovative new product which taps into consumer brand affiliations across a wide geographic region. Ferrari Credit Card holders will have the added advantage of the connectivity and security which Visa gives them, allowing them to indulge their passion safely no matter where they are in the world.”
Emirate: Abu Dhabi
Date: Mar 10, 2013
Back