In support of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai and the Dubai Events and Promotions Establishment (DEPE), Majid Al Futtaim Properties’ three Dubai shopping malls: Deira City Centre, Mall of the Emirates and Mirdif City Centre will be offering a special round-the-clock program of entertainment, activities and services offering residents and tourists the most exciting, convenient and memorable ‘Eid in Dubai’. With the malls operating 24-hrs on weekends starting October 18th, Majid Al Futtaim Properties has ensured there will be ample opportunities for visitors to partake in activities at any time of day.

“The Eid in Dubai initiative is a fantastic opportunity to position Dubai as an innovator in the global retail industry, and Majid Al Futtaim Properties is pleased to lend the Dubai government its full support by offering a non-stop calendar of family entertainment, shopping deals and hourly prizes,” said Fuad Sharaf, Senior Director – Asset Management, Shopping Malls for Majid Al Futtaim Properties. “Residents and tourists will have unlimited opportunity to enjoy our world-class shopping and activities being hosted at Deira City Centre, Mall of the Emirates and Mirdif City Centre, and we are optimistic that Eid in Dubai celebrations will see record numbers in terms of visitation and sales for our malls.”

One of the biggest attractions will be the exciting opportunity to win a share of the total AED 1 million jackpot being given away as hourly prizes at each mall. Celebrating the extended weekend timings, Deira City Centre, Mall of the Emirates and Mirdif City Centre will be giving away cash prizes of AED 2,000 each hour – with a special ‘Midnight Madness’ marathon from 12 midnight to 6am during which the prize lottery doubles to AED 4,000! In total, the malls will be giving away AED 1 million in cash prizes, highlighted by three major prize-winning weekends in this extraordinary Eid promotion.

Another major attraction for Eid in Dubai, will be just over two weeks of non-stop family entertainment and activities, with each of the malls offering a continuous calendar of events.

Deira City Centre has a number of underwater-themed events appealing to both children with a curiosity for marine life and those who appreciate nature’s beauty. From October 18th to November 3rd, the Metro Link area will be buzzing with activity. LOVE Art, the creative arts space dedicated to photography, local artists and new talent will be featuring close to 70 underwater photographs provided by the Emirates Diving Association (EDA). With the aim to protect the UAE’s marine environment, the EDA will be leveraging LOVE Art to raise awareness of some of our natural underwater beauty, and add a vibrancy for shoppers during Eid.

Also in the Metro Link area from October 18 – November 3, is a dedicated Kids Workshop offering all kinds of fun, creative and educational activities focused on marine life and conservation. Running from 2:00pm – 10:00pm on weekdays, and 2:00pm to 12 midnight on weekends, the workshop will have face painting, balloon benders, clown shows, arts and crafts and a special movie corner featuring fun, educational films about the underwater world.

Throughout the mall, a number of colourful, animated characters will be roaming about during the Eid weekends and include Deira City Centre’s lovable Fireball mascot, larger than life marine animals, stilt walkers and a musical marching band.

Mall of the Emirates will be featuring a carnival of Eid entertainment from October 18th to November 2nd, with family entertainment and colourful parades marching throughout the mall. With daily shows starting 4:00pm – 10:00pm on weekdays and 7:00pm – 2:00am on weekends, Mall of the Emirates will be creating a festival atmosphere for all visitors during Eid in Dubai celebrations.

From October 26th – October 30th, Mirdif City Centre will be featuring a lively and animated jazz brass band originating from France. Marching throughout the mall, and entertaining guests with their signature comical acts and lively musical performances the jazz band will start off in the Oasis Walk area, and parading several times a day at 2:00pm, 4:00pm and 6:00pm over the Eid weekend.

Lending support to influx of tourists coming to Dubai during this time, the malls have also made provisions to their complimentary Shuttle Bus Program – which will run round-the-clock to accommodate the 24-hour weekend timings. With a large network of major 4- and 5-star hotels within Deira City Centre, Mall of the Emirates and Mirdif City Centre’s reach, this service is one of the value-adds making Eid in Dubai a truly unique experience for residents and tourists alike.

For more information please visit: www.facebook.com/DeiraCityCentre, www.facebook.com/MalloftheEmirates and www.facebook.com/MirdiCityCentre.

Emirate:  Dubai

Date: Oct 15, 2012