Jack Wills Launches In The UAE - Flagship Store Now Open At The Dubai Mall
The Fabulously British casual fashion brand brings its outfits for discerning young ladies and gentlemen to the UAE
Jack Wills, the quintessential British clothing brand, makes its debut in the UAE with the opening of its first flagship store at The Dubai Mall. The prestigious 400 m2 store, located on the first floor of region’s biggest shopping destination, showcases all Jack Wills women and men’s apparel as well as beauty & home accessories products.
Established in 1999, in Salcombe, Devon, UK, Jack Wills reflects English heritage and style. Its design takes its inspiration from British military history, country sporting traditions and the Old England preppy feel; using the finest quality materials and techniques, Jack Wills delivers a distinctive connection between the past and present, epitomising what it is to be young and Fabulously British.
Jack Wills clothing ranges from traditional British heritage formal wear, such as shirts, tweed jackets and blazers, to more contemporary fashion casual clothing: hooded tops, sweatpants, t-shirts and polo shirts. Home-ware goods, like mugs, bed linen, stationary, bags, purses, belts, USB drives and make-up can also be found in-store.
Soon after its first store opening in Salcombe, Jack Wills began expanding into University towns across Britain including Oxford, Cambridge, Manchester and Edinburgh and took on its tag as ‘Fabulously British University Outfitters‘ to reinforce the identity and the values of the brand. The university student-targeted brand has grown to over 60 stores throughout the UK, Ireland, the USA and Hong Kong and Jack Wills is now proud to expand into the Middle East.
The brand’s British roots are clearly visible in the design of the new Dubai Mall store which is filled with wood tables and closets, antique-looking couches and a Land Rover - covered in the brand’s trademark pink and blue stripes - parked in the middle of the shop. The Jack Wills Dubai store is the second to open in the region following the recent launch of the brand in the Middle East at Grand Avenue in The Avenues mall in Kuwait.
Fans of the Jack Wills Middle East Facebook page will discover more about the brand and its exclusive fun activities that connect with local universities and students including varsity volleyball tournaments on the beach and university tours.
Emirate: Dubai
Date: Dec 6, 2012
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