Ace Hardware International Opens MENA Headquarters Office In Dubai
The company consolidates MENA commercial strategy establishing Dubai as the regional hub
Ace Hardware International opened its MENA headquarters yesterday at Dubai Airport Free Zone (DAFZ). The new facility at building 4 WA, office G19 was opened by Dr. Mohammed Al Zarooni, Director General of DAFZA, Vice Chairman and CEO of Dubai Silicon Oasis Authority and the President of Dubai Free Zones Council and the Assistant Director General of DAFZ Mr. Nasser Al Madani on December 9. During the event, 60 senior officials including representatives from Ace Hardware International, Ace Retailers and leading regional affiliates were present to commemorate the landmark development of Ace Hardware International in the region.
"Dr. Mohammed Al Zarooni said, "We are proud and delighted to have Ace Hardware International on board adding weight and value to our list of multinational companies at DAFZ, which now exceeds 1600. Ace Hardware International is a widely respected business and we are excited to welcome the brand to DAFZ - one of the most advanced business zones, and home to the leading brands of the world."
The opening of the new Ace Hardware International headquarters at DAFZ is in line with the global strategic growth plan. A three-day roadshow is also taking place at the same time in Dubai December 10-12 to bring key business partners in the region and the vendor community up-to-date with the latest developments and product launches within the company.
George Mokbel, General Manager, MENA, Ace Hardware International said, “In line with the vision of our leadership, we continue to drive the growth of the Ace brand in the region. Our strength is in the variety and uniqueness of our product mix, market knowledge and our solid vendor relationships. Because of these strengths, we continue to invest in growing the Ace brand network in the region. We are present in six markets today and over the next five years, the retailer expansion plan for the region includes projected operations in Egypt, Bahrain, Qatar, Oman, Lebanon, Morocco, Afghanistan and Cyprus.”
Ace Hardware International continues to lead the MENA market, strongly positioned as the number one brand across key markets. Recently, its second largest store in the UAE was opened in Yas Island, Abu Dhabi.
Bob Moschorak, President Ace Hardware International said, “Our organic growth strategy and long-term commitment to the region is delivering excellent results, growing our markets and getting closer to our partner retailers, vendors and their consumers – establishing our regional headquarters in Dubai is a testimony to that development and growth. I wish the MENA team great success.”
Emirate: Dubai
Date: Dec 10, 2012
Back