DSF 2012 registered 9 percent rise in visitor traffic and injected US $ 1 billion per week into Dubai’s economy
Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development and organisers of Dubai Shopping Festival revealed findings from an in-depth market research study conducted on the internationally renowned DSF, highlighting its economic impact and sizeable contribution towards Dubai’s economy.
The study, based on extensive research, shows that the festival attracted more than 4.36 million visitors, up from just under 3.98 million in 2011; representing an increase of approximately 9 per cent. DSF attendance numbers rose across the board – with Dubai residents who visited the festival up from 1.32 million to 1.54 million; visitors from other emirates up from 1.77 million to 1.93 million; and international visitors increasing from 885,000 to 895,000.
The results of the study carried out during DSF 2012 by independent leading global research firm YouGov, comes ahead of the 18th edition of DSF, which gets underway on January 3, and reveals interesting data on the festival related to participation and awareness levels, behavioural aspects of visitors covering numerous areas including travel, transportation and accommodation in addition to profiles and spending habits of visitors.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman and CEO of Emirates Airline and Group and Chairman of Dubai World, said: “Dubai keeps striding with confidence taking solid steps on its path to be in the forefront of the global leading destinations. This remarkable journey of success was planned by Dubai’s leadership decades ago, for their farsighted vision and their determination to achieve the set plans has seen the city through challenging times. HH Sheik Mohammad Bin Rashid Al Maktoum, UAE Vice President Prime Minister and Ruler of Dubai explained Dubai’s philosophy and strategy in few words, though simple, yet it says it all when HH stated that “The Future Doesn’t Wait for the Hesitant”, hence Dubai will keep going on with giant steps towards the future”.
Emirate: Dubai
Date: Dec 30, 2012
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