Mediavest Saudi Arabia Retains Key Almarai Account
Leading media agency MediaVest Saudi Arabia has managed to retain the Almarai account after a competitive pitch for media buying and planning services in the GCC.
Established in 1977, Almarai is the world’s largest vertically integrated company and one of the biggest FMCG advertisers in its category. MediaVest Saudi Arabia’s eight year partnership with Almarai, coupled with a deep understanding of its business, helped the agency in excelling on all pitch metrics set by the client. Almarai’s relationship with MediaVest dates back to 2004.
Ramzi Ghanem, Managing Director for Starcom MediaVest Group Saudi Arabia said in a statement commenting on the recent win: “We are thrilled and excited to continue working with Almarai.
This win reinforces our market-leading position and marks the beginning of a new chapter in an eight year relationship that has seen its fair share of achievements and successes.
As always, we will approach the Almarai business with an eye on continuous improvement in an ever-changing media landscape, offering our expertise and local market knowledge to provide solutions inspired by our Human Experience Planning Approach which is what differentiated us from the rest during the pitch process.”
Emirate: Dubai
Date: Dec 30, 2012
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