Feb 3 Deadline For Dubai Shopping Festival Facebook Competition
Latest HP notebook awaits the person to bring the maximum ’Likes
Netizens have one last chance to win the latest HP laptop computer this week after the Dubai Shopping Festival 2013 moved into its last seven days of online competitions on social media.
During the on-going DSF, an exciting competitions is being hosted on the festival’s page titled “DSF Cashless Auction”. The aim of the competition is to popularize the DSF Facebook page – DSFsocial - by getting fans to encourage their friends to “Like” the page. Whoever gets the most number of friends to “Like” the DSF page every week wins a prize from Jumbo Electronics.
The last week of the competition started on Saturday, January 26, and is still continuing apace with active participation by fans of DSF. The deadline for bidding for fans is 11:59pm on Sunday, February 3rd. The winner – the person who manages to get the most number of friends to ‘Like’ the DSF’s Facebook page – will win the latest HP Envy Slimbook laptop courtesy of Jumbo Electronics, one of the Key Sponsors of DSF 2013. The previous weeks of the competition have already seen winners take home coveted consumer electronics prizes such as a top-of-the range Sony camera and the latest LCD television.
Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development and organizers of DSF has taken the initiative to extensively use social media channels this year, ranging from Facebook and Twitter to YouTube and Instagram, to help promote the DSF among a huge audience across the cyber world and also to take this chance to listen to the feedback of fans and users on DSF events and activities, as well as opening up the channels to everyone so that they could provide their suggestions on making DSF events even more attractive.
A competition on Instagram pitted amateur shutterbugs against each other to post the best picture they can take during DSF 2013. The top three pictures will get cash awards of AED 3,000, AED 2,000 and AED 1,000 respectively, as well as certificates from DEPE. Moreover, Twitter and Facebook continue to carry the messages of DSF 2013 to people throughout the festival. Twitter carries daily updates of activities and events, as well as live pictures from their venues around the city. With 10 to 15 key messages and updates daily along with responses to them, the micro-blogging site is enabling the DEPE to get to know its audiences’ opinions in an unprecedentedly direct and candid way. Twitter is also being used to announce the names of the winners of the various DSF promotions and raffles.
Video sharing website YouTube is another tool that is being made full use of in bringing the festival alive to netizens. The DSF 2013 channel on the site streamed the awe-inspiring opening ceremony live and still has the videos for people around the world to view. The DSF YouTube channel also has videos on all the major events of DSF 2013.
In its drive for constant innovation in the way it guides and shapes the events that Dubai has become famous for, the DEPE has started using these new and innovative tools on a wide-ranging scale. With its multi-pronged presence on social media and the virtual world, DSF 2013 is not only a celebration of Dubai, it is also a celebration of Dubai’s innovative spirit and the huge progress made in the information technology field.
Emirate: Dubai
Date: Jan 30, 2013
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