Dubai Taxi Rolls Out "Remember" Initiative To Reduce Reports Of Lost Items
The Dubai Taxi Corporation (DTC), Roads and Transport Authority (RTA) has launched “Remember” initiative in order to reduce the number of customers’ reported lost item cases and increase the rate of found items through reminding customers to safeguard their properties and personal belongings during their taxi trips. The step is part of DTC’s efforts to raise customer satisfaction rating and reduce complaints & reported cases by providing innovative services and aligned with DTC’s vision of “Pioneers in Passenger Transport Services."
Yousef Al Ali, CEO of Dubai DTC, said, “Customers’ satisfaction is the number one priority of DTC’s that witnessed a remarkable improvement thanks to a number of measures, initiatives and projects targeting DTC’s staff, cabbies or customers. “Remember” is one of the initiatives launched of late by the DTC in response to the high rate of reported items lost on board taxicabs and the campaign has succeeded in inducing positive and significant improvement as shown by DTC’s statistics".
He added in 2010 the number of reported lost items soared to hit 27,705 cases, with a found rate of 15%. The found items rate improved in 2011 to reach 28.8%. in 2012 the number of lost items reports dipped to 12,811 cases and the found rate climbed up to 40% of the total reported lost items.
The CEO of DTC further added, “The initiative is currently being promoted by paying a number of official and friendly visits to various government and private entities, including Dubai Airports, hotels, malls and open markets, to explain the idea & objectives of this initiative and how to make suggestions, observations or reported cases through contacting RTA Call Center (8009090) or visiting DTC website www.dubaitaxi.ae or RTA website www.rta.ae. By working hand-in-hand with the DTC we can reduce the rate of lost items and maintain customers’ properties & personal belongings, which would contribute to raise customers satisfaction rating.”
“The DTC’s Customers Service Office, which is located in Dubai Airports Terminal 3, oversees this initiative aimed to reduce the rate of complaints and raise customers satisfaction level. To achieve this end, the Office has scheduled visits and external meetings to promote the initiative, besides inviting all employees to participate in these visits to promote the spirit of belonging and the sense of responsibility among all stakeholders,” he continued.
He called upon the public and visitors to cooperate with the DTC through this initiative by maintaining their properties and personal belongings during their taxi trips, and ask for the trip’s invoice before stepping out of the taxi owing to the importance of the trip data, which include the taxi side number, cab driver’s number, trip cost, as well as the trip’s date & time so that DTC could trace the lost items when a case was reported.
Emirate: Dubai
Date: Mar 6, 2013
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