Hyundai Opens First Heavy Commercial Vehicle Showroom In UAE
Hyundai aims to be top five truck maker in the world in the next five years.
Juma Al Majid Establishment (JAME), the sole distributer of Hyundai commercial vehicles in the UAE, has opened its first dedicated showroom in Deira, Dubai to showcase the line-up of heavy commercial vehicles (HCV) from Hyundai Motor Company (HMC).
Attended by high profile officials from both HMC and JAME, a notable appearance was made by Mr. Khaled Al Majid, Vice Chairman of JAME along with Mr. Harry Choi, Vice Chairman of HCV from HMC, who hailed the new showroom, with its exceptional facilities and services, as a definitive step for sustained growth.
Launched last year to a highly receptive audience, the comprehensive range of Heavy Commercial Vehicles caters to a profound need for these vehicles in the region. This need is a product of vast construction and the fast-paced growth that can be seen in the UAE.
Khaled Issa, Chief Operating Officer, Juma Al Majid Group, said that the introduction further serves to promote Hyundai’s position as a leader in the segment. He added: “Hyundai aims to be one of the top five truck producers in the world in the next five years. With Dubai acting as a commercial hub for the region, the new showroom is strategically placed to open the region up to the comprehensive line-up of HCV that Hyundai has made available. We are extremely proud of how true to the vision the showroom has proven to be, and are confident that it will continue to show a ‘Dealership Experience’ that will not be found anywhere else.”
This ‘Dealership Experience’ is part of a larger vision to promote Hyundai’s ‘Modern Premium’ concept that values creating new possibilities with new thinking in terms of both customers and cars. As a part of this enhanced experience, expanding the network of branches and showrooms provides exceptional service to valued customers with conveniently located reachable sales points.
Walaa Diab, National Sales Manager of Hyundai HCV at JAME, commented: “Hyundai has a history of making heavy-duty trucks that customers can rely on, with persistent improvements that act to strengthen the brand’s reputation in the segment. We are confident that the showroom will serve to further boost sales and brand perception as we continue to compete with our own class of quality and reliability all in attainable price”
On display in the sprawling 15,800 square feet showroom in Deira, will be new models HD 370S (9㎥) Mixer, the HD 370S (18㎥) Dump truck and the HD 450L and HD 600L tractor, along with many others. One thing all of the models have in common is Hyundai’s proprietary (D6CA41/D6cA41) engine, which means higher fuel efficiency as well as 410 horsepower supported with its extreme torque power. In addition to display of our Buses range (Light, Medium, and Heavy buses) which is highly considered by most of the transport companies in UAE and other government sectors.
Emirate: Dubai
Date: Mar 17, 2013
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