Dubai Duty Free Unveils The Iconic Penfolds Ampoule
One of only 12 hand crafted, individually numbered, Penfolds Ampoules is now available to view and buy at Dubai Duty Free at Dubai International airport. The unique work of wine art will be showcased in Dubai Duty Free in Concourse A, which opened in January of this year and is dedicated to the Emirates A380 fleet.
The Penfolds Ampoule was created to celebrate the provenance of a truly extraordinary wine, the 2004 Kalimna Block 42 Cabernet Sauvignon. In the spirit of Penfolds reputation of innovation and experimentation, the winemakers have broken new ground by releasing a limited edition glass ampoule, containing a rare wine in a truly distinctive format. Essentially a hand-blown glass ampoule that provides an ideal wine environment and a bespoke glass plumb-bob that suspends the ampoule within a wooden Jarrah cabinet.
The Penfolds Ampoule is not only a compelling work of wine art - it also provides a truly memorable experiential and sensory engagement. When a decision is made to open the ampoule a senior member of the Penfolds Winemaking team will personally attend a special opening ceremony for the owner (essentially your very own master-class). The winemaker will travel to the destination of choice, where the ampoule will be ceremoniously removed from its glass plumb-bob casing and opened using a specially designed, tungsten-tipped, sterling silver scribe-snap. The winemaker will then prepare the wine using a beautifully crafted sterling silver tastevin.
The Penfolds Ampoule is the first project for the Treasury Wine Estates Global Travel Retail Team
which was announced earlier this year. TWE Global Travel Retail Customer Marketing Director, Alexandre Bussiere says: “The Ampoule is ultimate reflection of Penfolds winemaking heritage, innovation and artistic collaboration delivering a ground breaking work of art. The first class experience of Dubai Duty Free is the perfect environment to showcase the Ampoule.”
Commenting on the Penfolds Ampoule, Colm McLoughlin, Executive Vice Chairman of Dubai Duty
Free said: “We are delighted to be only one of 12 retail operations to display and sell this unique and innovative work of wine art. The whole history and sense of theatre around this wine will appeal to our customers, particularly those using the fantastic facilities of the new Concourse A which is spectacular.”
Penfolds 2004 Block 42 is a rare, single-vineyard wine, only released in stellar vintages and produced from the oldest continuously-producing Cabernet Sauvignon vines in the world. The wine has received praises from wine critics around the world and in 2011 it was awarded the highest accolade of 100 points by James Suckling, the renowned U.S. wine critic.
Emirate: Dubai
Date: Mar 12, 2013
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