Emirates NBD Launches New Business Privileges Programme For UAE-Based SMEs

Rewards & Beyond to provide comprehensive suite of products and solutions for SMEs beyond the banking experience

Emirates NBD, a leading bank in the region, announced today the launch of ‘Rewards & Beyond,’ a brand new business privileges programme for its Business Banking customers. The programme, which is linked to the ‘Rewards & Beyond’ loyalty card, is in line with the bank’s objective to provide its UAE-based discerning SME customers with a comprehensive suite of products, benefits and solutions.

Backed by an extensive list of benefits, ‘Rewards & Beyond’ offers Emirates NBD’s Business Banking clients a comprehensive package of exclusive benefits from over 80 reputed brands across the UAE. The programme is valid till June 30, 2014, giving small business owners in the UAE the flexibility to avail the discounts on offer multiple times throughout the year.

“Our market research at Emirates NBD shows that while cash and capital management remains a key requirement for SMEs, they would also welcome the opportunity to get non-financial business support that would help them grow their business in a more cost-efficient and sustainable manner,” said Saif Al Mansoori, Deputy Head – Group Marketing & Branding, Emirates NBD. “The ‘Rewards & Beyond’ programme has been carefully designed to provide our SME clients with comprehensive business support and benefits that go beyond the banking experience.”

The exclusive savings and benefits on offer via the ‘Rewards and Beyond’ programme have been categorised under four main categories: Business Services, Operations, Business Development & Entertainment, and Learning & Consultancy.

Under the Business Services category, Emirates NBD SME customers can avail discounts on ancillary services like cleaning, IT, healthcare, HR and electronics that support day-to-day business functions. Partner agreements with 25 suppliers include special discounts at Touch Mate, Noa Dental, Bayt.com, Nextline, South Travels and FSN travel to name a few.

Benefits under Operations include automotive printing & stationery, fit outs, retail, car rentals and logistics. Emirates NBD has teamed up with a total of 19 merchants in this segment, including Compex Logistics, Zain Car Care, Europe Car, Hertz Rent a Car, BAFCO, Mr Copy, Digital Copy Center, Arabian Gulf Printing Press LLC and M2M Fashion.

Business Development and Entertainment services include partnerships with event-management companies, marketing support services, getaways, dining options, magazines, corporate gift suppliers, golf club suppliers, such as the Arabian Ranches Golf Club, entertainment and business centres. SME customers looking for guidance and advisory services can take business consultancy courses offered by various industry leaders, such as Biz Strategy, under the Learning and Consultancy segment.

Clients signing up for the programme will receive a ‘Rewards & Beyond’ card along with a detailed booklet that introduces the merchant partners and corresponding benefits offered.

Emirate:  Dubai

Date: May 13, 2013

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