Dubai Shopping Malls Group (DSMG) Announces 12 Lucky Winners For Its Eid In Dubai Promotion

12 lucky shoppers had a memorable Eid as their names were called out in the second phase of Dubai Shopping Malls Group (DSMG) promotion titled ‘Eid in Dubai’. The exclusive three-day raffle was held at Arabian Centre, Century Mall and Reef Mall.

Organised in collaboration with 18 malls under the aegis of the Dubai Shopping Malls Group, the ‘Eid in Dubai’ promotion led to substantial increase in visitor number and sales signalling a successful festive period for the participating shopping malls.

“Our campaign celebrates the essence of family togetherness and has been innovatively designed to offer shoppers prizes worth millions. Aimed at boosting the retail sector and supporting the vision of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, our campaign gravitates visitors from neighbouring countries thereby surging the growth of tourism in the region. Additionally our promotion offers the shoppers value additions for their spend in the form of Eidiyat winnings making our promotion a major hit in the region,” said Maid Majid Al Ghurair, Chairman, Dubai Shopping Malls Group (DSMG).

To celebrate the festive occasion of Eid, shoppers who spend AED 200 were offered a chance to win gold & diamond jewellery gift vouchers worth AED 50,000 each over three days of Eid. Additionally, 4 winners will have an opportunity to win gold & diamond jewellery gift vouchers worth AED 100,000 each at a mega draw held on 14 August 2013. Moreover, as part of the ‘Eid in Dubai’ promotion; DSMG has incorporated a ‘Scratch and Win’ component where shoppers can avail prizes totalling up to AED 1 million.

Emiratis, Filipinos, Indians, Iraqis, Jordanians, Kuwaitis, Sri Lankans, etc. were declared as winners for the Eid in Dubai campaign. Taken completely by surprise on being informed that she was a winner, Najat Saeed, a Kuwaiti national said the fact that she had won had not yet sunk in. “I’m still finding it hard to accept that I actually won AED 50,000. At first I brushed aside the call as a prank but when the caller confirmed my coupon number, I knew it was for real. I would like to thank the Dubai Shopping Malls Group for this exclusive promotion. This is like a dream come true.”

DSMG’s ‘Eid in Dubai’ promotion is a part of the three month long campaign ‘Summer is Dubai’ which offers winners a chance to win a whopping AED 5 Million phased across DSS (7th June to 7th July), Eid (1-14 August) and End of Season (15 August -7th September).

The mall fraternity participating in the campaign include; Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Almulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman, Century Mall, Dubai Marina Mall, Dubai Outlet Mall, Etihad Mall, Ibn Battuta Mall, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Reef Mall, and Time Square Center.

Emirate:  Dubai

Date: Aug 11, 2013

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