Diwali Shoppers Push Gold Sales Up By 40% At Pure Gold Jewellers
Award winning jewellery retailer Pure Gold Jewellers recorded a 40% increase in gold jewellery sales during the Diwali festival period this year compared to 2012. Diamond jewellery sales also peaked by 10%.
According to Firoz Merchant, Chairman of Pure Gold Jewellers, “This is one of our best Diwali sales so far and it is indicative of growing consumer confidence. As gold prices have fallen by almost 25% compared to last year, we experienced a surge in gold jewellery sales. Our dedicated festival collection at the best market price, and special promotional offers attracted customers."
Pure Gold Jewellers launched a special Diwali diamond jewellery collection and also offered ‘no making’ charges on a range of dedicated 22 karat gold jewellery. In addition, the company also launched a special line of ‘uncut’ Polki diamond collection in beautiful designs with a traditional twist.
Emirate: Dubai
Date: Nov 3, 2013
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