Emirates NBD First Bank In Region To Launch Youtube-based Financial Awareness Campaign

Emirates NBD, a leading bank in the region, today announcedthe launch of its YouTube-based financial awareness campaign, which uses a series of highly engaging videos to educate its customers on routine banking procedures. Launched with the aim of creating a more informed and financially aware community, the videos are the first step in Emirates NBD’s ongoing movement to provide customers with an easier banking experience.

With this launch, Emirates NBD has also become the first bank in the region to make innovative use of its social media platforms, in line with its mission to make customers’ lives simpler by providing them with solutions that help fulfiltheir financial aspirations.

“Customer convenience is the key driving force at Emirates NBD, and we are constantly on the lookout for various ways to make banking a comfortable and stress-free experience for our customers,” said Vikram Krishna, Head – Group Marketing and Customer Experience, Emirates NBD. “With increasing traffic on social media platforms like YouTube and Facebook, we perceived an excellent opportunity to reach out to our customers and enable them to benefit more from our services, through giving them easy access to information.”

“Through the series of ‘How to…’ videos, we aim to educate customers on simple banking procedures, and enable them to get immediate answers to their common queries. We believe these videos will go a long way towards encouraging them toeasily understand and use online and mobile banking for regular financial services,” he added.

The videos span a variety of topics including ‘Easy Banking,’ mainly targeted at existing Emirates NBD customers to help them implement simple banking procedures in the least amount of time and the simplest possible manner. The bank has also launched a series of videos on “Money Matters”with the objective to educate people about the financial realm on a variety of topics related to banking and wealth management.

“Emirates NBD has always been at the forefront of adopting innovative technology as part of its customer-centric strategy to offer excellence in service. This initiative will greatly benefit customers who have access to technology and are internet-enabled, and who rely on the bank’s call centres and branches to get information on basic banking needs,” Krishna added.

Emirates NBD’s YouTube channel, which can be accessed directly through the link: http://www.youtube.com/emiratesnbdor through links available on the bank’s website (www.emiratesnbd.com/en/videochannel), will feature differentiated video content and style to create engagement through animations and step by step instructions to drive the overall financial education message. Emirates NBD’s YouTube Channel, which has a combined viewership of 2.5 million views, currently includes a total of 60 videoscovering a variety of topics in addition to financial literacy.

In addition to being featured and promoted via Emirates NBD’s Facebook and Twitter platforms, the entire video library will also be featured on a dedicated page on the bank’s website.

Emirate:  Dubai

Date: Nov 23, 2013

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