Ras Al Khaimah TDA Appoints Steven Rice As New CEO

Steven Rice will oversee the authority’s efforts to develop and promote the emirate’s tourism

Ras Al Khaimah Tourism Development Authority (TDA) has appointed Steven Rice as the new Chief Executive Officer, to mastermind the authority’s work in promoting the emirate.

As the CEO, Rice will oversee all areas pertaining to the promotion and development of the emirate’s tourism infrastructure and its potential domestically and abroad, as well as efforts directed to meet the authority’s aims of growing the contribution of tourism to Ras Al Khaimah’s GDP to nine per cent and to establish the emirate of Ras Al Khaimah globally as a premier affordable luxury and outdoor adventure destination.

Rice’s areas of responsibility range from the management of the authority’s strategy to the implementation and development of marketing mechanisms and solutions to promote investment in the emirate, as well as the development of Ras Al Khaimah’s tourism industry.

Having worked across multiple European markets, North America, Asia-Pacific and The GCC, Rice holds deep competences in specialist areas, such as online travel, online and offline marketing, CRM and strategy and vision; and brings his extensive experience in leading commercial relationships and business development into his new role to chart Ras Al Khaimah TDA’s future growth and strategic response to an ever-increasing demand for the organisation’s services from the emirate’s fast growing tourism sector. Steven Rice, Chief Executive Officer of Ras Al Khaimah Tourism

Development Authoritysaid:“Ras Al Khaimah is going from strength to strength as a tourism destination. We are in a fantastic position to attract investment which capitalises on Ras Al Khaimah’saccessibility to Dubai International Airport, its natural attractions of a temperate climate, rugged terrains and mountains, clean beaches and archaeological sites, coastal areas and desert to build the emirate’s tourism sector.

“Looking forward to 2014,Ras Al Khaimah’s tourism sector has a huge potential for continued growth, building on these strengths and the achievements of 2013.”

Since Ras Al Khaimah Tourism Development Authority was established in 2011, the emirate has experienced outstandingly strong growth across visitor numbers, hotel openings and new tourism and hospitality related business.

Emirate:  Ras Al Khaimah

Date: Mar 6, 2014

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