Ras Al Khaimah Fortifies German Ties At ITB Berlin

Ras Al Khaimah Tourism Development Authority leads delegation of six high profile tourism partners to Germany for ITB Berlin 2014

Ras Al Khaimah Tourism Development Authority (TDA) leads a tourism delegation to Germany for ITB Berlin, 5-9 March 2014, as part of the emirate’s strategy to continue building its reputation globally as a premier affordable luxury and adventure travel destination.

The delegation, led by Ras Al Khaimah TDA’s CEO Steven Rice, will include nine co-exhibitors: Hilton Worldwide, The Cove Rotana Resort, Banyan Tree Al Wadi and Banyan Tree Ras Al Khaimah Beach, Bin Majid Hotels & Resorts, Rixos Bab Al Bahr, Marjan Island Resort & Spa, World of Travel and RAK Airport.

At ITB, Ras Al Khaimah TDA will be showcasing the latest openings in Al Marjan Island, which is the first man-made island project to be developed within Ras Al Khaimah and consists of a cluster of five coral-shaped islands extending over 2.7 million square meters; as well as our future plans and opportunities for investment in the emirate.

Ras Al Khaimah is fast establishing itself as a global tourism brand with huge potential for investment, capitalising on its diverse landscape, rich heritage, temperate climate and top-notch hotels and resorts, which together make Ras Al Khaimah a fabulous, affordable luxury destination for leisure and adventure travel on the local, regional and international levels.

Historically, Germany is one of Ras Al Khaimah’s top three source markets, which together with the United Arab Emirates and Russia account for over 70% of the visitors to the emirate.

Steven Rice, CEO of Ras Al Khaimah TDA, is attending ITB Berlin and commented:“Our presence at ITBcomes as a testament of our commitment to continue strengthening our ties with Germany, as one of our top source markets;and exemplifies our initiatives to further grow the emirate’s brand presence, which with its temperate climate, stunning landscapes and vast outdoor adventure offering, is fast establishing itself internationally as a premier global affordable luxury destination.”

Ras Al Khaimah Tourism Development Authority’s stand at ITB Berlin is located in Hall 22.A/ 101.

Emirate:  Ras Al Khaimah

Date: Mar 6, 2014

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