Sofitel Abu Dhabi Corniche And Abu Dhabi Art Hub Create Unique Charity Eggs-Hibition For The Children Of Make A Wish Foundation

The egg is used in many cultures as a symbol of transformation, new beginnings and most importantly eternal youth. For over a decade The Make a Wish Foundation has been the voice of a sector of our youth in the UAE, granting wishes to terminally ill children as young as three years old.

On April 17th-30th Sofitel Abu Dhabi Corniche is pleased to announce the launch of the ‘Break an Egg Campaign’ a unique collaboration with the artists of Abu Dhabi Art Hub to depict their interpretation of true meaning of the ‘The Egg’ in 18 stunning fiber-glass replicas on behalf of the charity. The campaign, will feature both a live exhibition to the public and a private auction, and been commissioned to 18 Emirati, regional and international artists under the Abu Dhabi Art Hub.

“The Abu Dhabi Art Hub is proud to support this initiative by Sofitel Abu Dhabi Corniche, we found the concept of ‘The Egg’ compelling as a canvass for our artists and understood the importance of visualizing the true meaning of ‘The Egg’ for Make a Wish Foundation. We are always looking for great projects as a platform to engage with the community and we are excited to bring this project to life.” Ahmed Al Yafei, Founder and Owner, Abu Dhabi Art Hub.

The exhibition took a notable turn when Her Highness Sheikha Alyazia bint Nahyan bin Mubarak Al Nahyan joined the cause offering to compose a unique piece in support of the children of Make a Wish.

She will be joined by nine other Emirati artist including mosaic artist, Nassim Al Majed (UAE), inventor of ‘Art Grave’ Mohammed Al Astad (UAE), Emirati artist Azza Al Qubaisi (UAE), Sumayyah Al Suwaidi (UAE), and Wafa Khazendar (UAE) as well as the women of the Khalifa Fund for Development creating an original “Sadou “ Egg and “Khouss “ Egg”.

On the international front graphic artist Peter Ducsai (Hungary) will be using pin-hole technique, oil painter Simon Kaci (Italy), inventors of ‘Shadow Art Sculptures’ Maysoon Masalha and Bassam Al Selawi (Jordan), Peter Skold (Sweden), Mohammed Al Astad Dear Sir or Madam,Middle East EventsTimo Teide (Finland), industrial product designer, Sannaliina Kuusari (Finland), Charlotta Lowenhelm (photographer from Sweden), Shazad Ghazi (Pakistan) and Abu Dhabi Art Hub child prodigies Rahul and Rohan Raju (India) will be applying their own visual interpretations of the campaigns unique concept using a range of stunning mediums and techniques.

The artists will use12, 50cm by 35cm fiber-glass eggs as their canvass (based on an original mold created by artist Maysoon Masalha, Abu Dhabi Art Hub) to interpret the concept of eternal youth and new beginnings, expressions well suited to the vision of Make a Wish Foundation.

“In a world where many of these children are challenged by illness every day, the symbol of the egg stood out to us as the most profound symbol of hope. The concept of a new beginning or eternal youth is a wish we would grant many of the children we support across the UAE if we could. This exhibition is a representation of that wish brought to life by the Abu Dhabi Art Hub and we are truly grateful to all the artists involved and to Sofitel Abu Dhabi Corniche for their support in raising awareness and funding for our important work to continue’ Hani Al Zubaidi, CEO - Make a Wish Foundation.

The exhibition opens to the public on Thursday April 17th with a ribbon cutting in the stunning foyer of the hotel’s lobby and is open to the public for donation until April 29th, with all proceeds going directly to the children and families of Make a Wish Foundation.

The Abu Dhabi Art Hub will host a private auction of the life-sized eggs at a later date to private collectors and the public, awarding a cash prize to the artist with the highest bid and part proceeds to be donated to the children of Make a Wish Foundation.

Emirate:  Abu Dhabi

Date: Apr 14, 2014

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