Sharjah To Host OIC Halal ME Exhibition And Congress

With the UAE all set to introduce a label to certify Halal products, the 3rd OIC Halal Middle East Exhibition and Congress, to be held at Expo Centre Sharjah from December 8th to 10th, will be an invaluable platform for manufacturers, dealers, retailers and industry professionals to gain insights into the implementation of the move.

It is also significant since different countries that produce and supply Halal products follow different standards for qualifying a product, thus making it difficult for consumers to identify a product ­ whether food or a banking scheme or even cosmetics ­ as truly Halal.

"However, with the UAE deciding to launch the national mark as part of the UAE Scheme for Halal Products, that obstacle will soon be a thing of past. The unified Halal standards will also act as a catalyst to accelerate the growth of the Halal industry," said Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

Held under the patronage of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the 3rd OIC Halal Middle East Exhibition and Congress will consist of a trade fair and a congress, a series of specialised workshops and a complementary show, the 2nd Kitchen Equipment and Technology Exhibition Middle East.

This year, the show is hosting more than 125 exhibitors from Algeria, Austria, Egypt, Germany, India, Iran, Italy,, Kyrgyzstan, Lebanon, Malaysia, Netherlands, Pakistan, Spain, Thailand, Turkey, the UAE and the US.

To be held under the theme, ‘Opening doors to the trillion dollar market’, the 3rd Halal Congress Middle East will be the meeting place for major Halal producers and buyers, scholars, ministers, senior officials of Halal bodies, and several associations and certification entities.

In eight sessions, the Congress will discuss topics like ‘Transforming Halal logos into real brands’, ‘Industry issues, concerns and their solutions’, ‘Growth and future development of Halal food in non-OIC countries’, ‘Role of research scientific institutions in Halal product analysis’, ‘Global Halal industry trend’, and ‘Misconceptions about Halal’.

The Chefs Tech Arena, which will be held in association with International Centre for Culinary Arts as part of the 2nd Kitchen Equipment and Technology Exhibition Middle East, will feature a ‘Basics of meat preparation workshop’.

The Halal Middle East exhibition will also host special pavilions from countries such as Malaysia, Indonesia, Korea, Japan, Libya and Iran.

Emirate:  Sharjah

Date: Nov 27, 2014

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